Proactive Change – Good for the User Experience
Remaining complacent during this time of disruptive change in customer experience is not the best way to sustain your business’s success and vitality. Out of date back office systems and processes need to be dealt with proactively, responding to the increasingly demanding consumer who expect a fast and easy user experience.
Big Tech Influence
There is little doubt that customers have grown more comfortable with conducting their day-to-day business using technology. From banking to health care to retail shopping, younger audiences have influenced how we accomplish tasks that used to require an in-person visit to a branch, doctor’s office or mall. Big tech players such as Google, Facebook, Amazon and Apple have provided a trustworthy service which is convenient and easy – and often self-service oriented. This trend insinuates then that ALL businesses today would benefit from improving their user experience – often by offering more self-service options.
Moving your business operations towards a digital solution is not something that can be considered lightly. There are numerous examples of self-service applications that have done nothing but frustrate customers rather than provide an improved experience. Examining your business model and determining where a digital solution might result in an easier or time saving encounter, then exploring options that satisfy the identified needs lead to a successful outcome. Often, thinking of how your customer contacts you – by phone, text, through your website, email – allows you to examine how to best serve them. A multi-channel style of engagement keeps your customer happy while they complete their business with you.
To help you navigate the new technologies and changing customer attitudes, we can provide a team of strategic consultants who are experts in customer experience. There is no need to become an authority in all that is technology; well practiced veterans, experienced in assessing business challenges, can help you develop a roadmap that will deliver the most value. https://waterfieldtech.com/services/consulting/