Building a Business Case for Better Conversational AI


Everyone says they want a better customer experience and lower costs. IVR, voice, and chatbots promise to deliver just that. But deployments often fall short.

Waterfield’s VP of Conversational AI, Kerry Robinson, takes you through the four steps to building a compelling business case for better conversational AI and how to ensure your project delivers it.

We’ll cover:

  • Business Metrics: What do you value?
  • Identifying opportunities and impact: What’s it worth?
  • The four steps to building a bottom-up business case: What’s the return?
  • Building momentum: Measuring impact, driving innovation

You’ll walk away with a clear framework and an actionable plan to deliver better experiences and lower costs with Conversational AI. Whatever the platform.

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